Customer Relationship Management

Customer relationship management (CRM) is today's focus. When an organization requires an infrastructure to back up their call centers, CRM is what they turn to. Check out today's application below:


Dealing with city officials has been a notoriously unpleasant experience for quite a few number of people. Hopefully though, with breakthroughs in technology it is possible that the old era will come to close. In the case above, a perfect example of this is presented. San Francisco is one of the largest cities in California and a streamlining of their processes goes a long way. With the CRM applications in place for the city's Department of Parking & Traffic, it's now easier for citizens to interact with officials. The old system for reporting abandond vehicles was increadibly cumbersome and filled with complicated voice mail systems. New and improved CRM technology allows for services to be integrated into the preexisting 311 service. The call number now is basically a one-stop call for the civilians! Adding convient aspects to other complicated systems is already on San Francisco's to-do list. This leads to increased efficiency for the city bringing an unmeasurable benefit as a whole. (Laudon, 2012)


Laudon, K. & Laudon, J. (2011). Management Information Systems: Managing the digital firm. Upper Saddle River, NJ: Pearson Prentice-Hall.

More on the DIAD

In addition to the last post about the new UPS DIAD, here is a brief graphical history of the device.

Picture courtesy of http://leonardoslabrea.com

Into the future with the UPS DIAD IV

UPS has pionnered the shipping business into the digital age with their new DIAD. The DIAD provides UPS with smooth and efficient streamlined information processing. Such systems allow not just UPS, but companies worldwide, to perform at levels of magnitude more efficiently.

 

The UPS has invested a great deal of resources into their IT program and the results have been tremendous. They see returns in every field of their business objectives through the utilization of new technology. Their advancing state of competitive edge has pushed UPS into the leader's position of the field through operational excellence. New technology offers customers and businesses new services such as the real-time package tracking. New level of communication with the customer are highlighting another objective; customer / supplier intimacy. Customer satisfaction is at a high and the increase in data allows for decision making by management to be backed up by sound data and analysis straight from the field. (Banabakova, 2011)
 
 Check out more here: http://careertv.com/video.php?mediaid=5Kb0tr9e-mNWk3iIvp3GZQ

 Image courtesy of digitimes


 Banabakova, V. (2011). CHARACTERISTICS OF BUSINESS INFORMATION SYSTEMS AND THEIR IMPORTANCE FOR THE IMPROVEMENT OF LOGISTICAL SERVICE. Revista Academiei Fortelor Terestre, 16(4), 413.

Look how professional this looks. I should quit finance and just make blogs for a living.